About Us

Big Tech took our attention, our data and our time — and we became the product. It's time to take it back.

Take Back Big Tech is a pressure group and think tank. We exist to hold Big Tech accountable and fight for alternatives that actually work for the people who use them, not just the companies that run them.

Social media promised to connect us. AI promised to help us. Instead, our attention became the product, and the platforms we rely on are now flooded with abuse, fraud, disinformation and AI-generated noise — while their profits keep climbing. We think that's worth fighting.

Our Work

01
Investigations
FOI requests, document analysis and source work to expose how platforms actually operate behind their PR.
02
Policy & Advocacy
Pushing regulators and lawmakers for enforceable rules on algorithmic transparency and data brokering.
03
Legal Pressure
Supporting complaints, appeals and litigation that hold platforms to the standards they claim to meet.
04
Public Education
Explainers, reports and the Feed the Machine podcast, translating platform mechanics into plain English.
05
Coalition Building
Connecting journalists, researchers and everyday users who've hit the same walls we have.
06
Monitoring
Ongoing tracking of platform policy changes, enforcement actions and the gap between the two.
The Problem
70%

of UK adults believe these companies are not regulated enough. Tech has crept into every corner of our lives — our privacy, our mental health, our ability to think for ourselves — and the costs keep rising.

"We became the product — and the platforms keep flooding with abuse, fraud and AI slop while their profits keep climbing."

01
Online Safety Act
Enforced by the Office of Communications (Ofcom).
02
Digital Markets, Competition and Consumers Act
Enforced by the Competition and Markets Authority.

Two laws already exist to hold Big Tech to account. But regulators are being lobbied hard to make sure the rules suit the companies, not the public — and they need public backing to enforce them properly. That's where you come in.

Join the fight.

Every investigation, every legal challenge, every campaign runs on public support. Nothing goes to Big Tech. Everything goes to the fight.

Donate now